ORIGINAL ARTICLE: Kylie Minogue to Join Radio One’s International Icon
After a successful first season featuring Shaggy, 94.3 Radio One’s International Icon singing talent show has revealed Kylie Minogue as the next celebrity mentor for the second season.
Just like its inaugural season in 2021, Mumbai-based indie label for international music 9122 Records has once again roped in a global superstar.
Kylie Minogue will join International Icon as the ‘Face and Celeb Mentor’ for Season 2.
The music label had brought in Grammy Award-winning megastar Shaggy in the previous season.
International Icon is a unique digital musical talent show targeted at global Indians who have a strong connection with music from around the world.
The talent show also fosters a mentorship experience for the finalists with renowned international and domestic artists.
Kylie Minogue, the face of the upcoming season, spoke about her association with the show and said:
“I can’t wait to hear the talent that we are going to discover”.
The ‘Spinning Around’ singer went on to state the traits the contestants must have if they want to win the title.
Kylie added: “You need to have passion and tenacity and compassion.
“To feel your audience and feel what you’re singing or what your performance is. A bit bravery and joy for it.”
Kylie Minogue’s most recent album, DISCO: Guest List Edition paid homage to the genre of disco.
The album drew inspiration from the many iconic and ever-inspiring disco classics and artists who have had a trendsetting influence on the genre itself.
The album features a host of guest artists including Dua Lipa, Years & Years, Jessie Ware and the legendary Gloria Gaynor.
DISCO: Guest List Edition birthed the global hit singles ‘A Second To Midnight’, ‘Magic’, ‘Real Groove’, ‘Say Something’ and ‘Kiss Of Life’.
The CEO of HT Media Ltd, Ramesh Menon said:
“International Icon is certainly an IP which is on the right trajectory when it comes to catering to an extremely talented pool of singers who boast of exceptional vocal talent in international music.
“Keeping in mind the current global scenario due to the pandemic, the format of International Icon also ensures that it is not just accessible but also expedient for participants of all age groups and bearings.
“Of course, the IP, in just its second year, wouldn’t have garnered the traction it has, without our partner 9122 Records, who have brought to the table global superstars Shaggy and now Kylie Minogue as the Face and Celeb Mentor of the campaign.
“We look forward to taking our successful association with them even further.”
The founder of the independent music label 9122 Records, Sunil D’Sa added:
“I’m incredibly proud to once again partner with Radio One on India’s only talent hunt for international music.
“After the stupendous success of Season 1, where we brought in the legendary Shaggy as the Face and Celeb Mentor, we knew we had already set the bar high and thus who better than the diva Kylie Minogue for Season 2!
“What makes International Icon exciting is its easy accessibility to any aspiring singer, anywhere in the country and the unique lifetime opportunity of getting mentored by some of the most distinguished international and domestic artists as part of the campaign.
“We cannot wait to once again unearth the talent India has and guess what – Kylie is waiting too!”
International Icon – Season 2 is now live on 94.3 Radio One’s social handles as well as on-air across all its stations.
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